Aveeno Baby Continuous Protection Lotion Sunscreen with Broad Spectrum SPF 55, 4 Oz

AVEENO Baby CONTINUOUS PROTECTION Lotion Sunscreen with Broad Spectrum SPF 55 is sun protection that is as mild as water on your baby's skin. Specially formulated for babies, this lotion maintains broad spectrum protection, with skin-soothing natural oatmeal to care for baby's delicate skin. This non-greasy, fragrance-free, natural oatmeal formula helps prevent moisture loss and is water resistant for 80 minutes.  CONTINUOUS PROTECTION Sunblock Lotion with SPF 55 is formulated to provide long-lasting protection from the sun's harmful rays. It combines patented ACTIVE PHOTOBARRIER COMPLEX, which maintains broad spectrum protection over time, with natural skin-soothing oatmeal to care for baby's delicate skin. This waterproof, non-greasy, natural oatmeal-rich formula is as gentle to the skin as water.Colloidal OatmealColloidal oatmeal retains its unique hydrating benefits and forms a protective barrier to help prevent irritation and keep a developing baby's skin soft, smooth, and naturally healthy looking.The AVEENO oatmeal formulas are also known to soothe and moisturize itchy, extra dry skin.This natural ingredient is highly recommended by dermatologists and contains a variety of components that uniquely benefit the skin.Broad spectrum sunscreen combination: Avobenzone, Homosalate, Octisalate, Octocrylene, Oxybenzone.Why AVEENO Baby?Naturally NourishingAVEENO scientists coupled the natural healing power of oats with modern science to develop innovative and effective, yet gentle baby care formulas rich in finely milled soothing colloidal oatmeal. ACTIVE NATURALS colloidal oatmeal retains its unique hydrating benefits and forms a protective barrier to help prevent irritation and keep a developing baby's skin soft, smooth, and naturally healthy looking.Proven EffectiveAVEENO Baby formulas are both gentle and effective. The baths and lotions formulas with natural oat moisturize, condition, and protect even the most delicate, sensitive skin.Pediatrician RecommendedAVEENO Brand has been pediatrician recommended for over 60 years to parents who share their concern for the gentle care of developing skin.The Sun and Your Baby's SkinA sunburn is the result of overexposure to the sun's ultraviolet (UV) radiation. A baby's skin is very thin and delicate, so despite your best precautions, a sunburn can happen - and it may take only ten to 15 minutes of exposure to cause one. Your baby can even get burned on a cloudy or cool day because it's not the visible light or the heat from the sun that burns, but the invisible UV radiation. Sunburns can be painful and can also cause more serious problems, such as dehydration and fever. You may not notice a sunburn immediately after you bring your baby in because the redness and pain of a mild first-degree burn can take several hours to appear. A more severe second-degree sunburn can cause red, tender, swollen, or blistered skin that's hot to the touch. It's extremely unlikely that a baby would get a third-degree burn - the worst kind - from sun exposure.AVEENORecommended by dermatologists for over 60 years, AVEENO combines the best of nature and science to reveal the natural beauty of your skin. AVEENO uses select natural ingredients because of their advanced benefits. we call these ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results.What's in the BoxAVEENO Baby Sunblock Lotion, SPF 55, 4-Ounce Tube.Clinically Proven: CONTINUOUS PROTECTION Sunblock Lotion with SPF 55 offers long-lasting UVA and UVB protection. It's been awarded the AAD Seal of Recognition and the Skin Cancer Foundation Seal of Approval and is the #1 baby sunblock recommended by dermatologists.Tip: If your baby is 6 months or younger, consult with your pediatrician before applying sunblock. Remember to practice safety precautions in the sun, such as wearing protective clothing, hats, and sunglasses. Stay out of the sun during peak sun hours10am to 2pm.Try the AVEENO Baby line of products. Create the regimen that is right for your baby:Wash and ShampooBath TreatmentSoothing Relief Creamy Wash

The hydrating, tear-free wash leaves skin feeling moisturized for 24 hours, so your baby's skin looks and feels healthier.Soothing Bath Treatment

This soothing bath combines ultra-finely milled natural colloidal oatmeal with moisturizers to relieve dry, itchy, and eczema-prone skin.MoisturizerDiaper Rash CreamSoothing Relief Moisture Cream

Clinically proven to moisturize for 24 hoursand soothe dry sensitive skin.Soothing Relief Diaper Rash Cream

Developed with pediatric dermatologists, this breakthrough diaper rash cream helps protect skin and reduce the occurrence, duration and severity of diaper rash when used regularly.SunblockCONTINUOUS PROTECTION Sunblock with SPF 55

There's no such thing as over-protective when it comes to your baby. CONTINUOUS PROTECTION Sunblock with SPF 55 with ACTIVE PHOTO BARRIER COMPLEX provides baby's delicate skin with lasting protection against the sun.Trademark Information:AVEENO®AVEENO ACTIVE NATURALS®CONTINUOUS PROTECTION®ACTIVE PHOTO BARRIER COMPLEX™

Product Features:

• 4 oz tube of lotion sunscreen
• Sun protection as mild as water on baby's skin
• Specially formulated for babies
• Natural oatmeal
• Fragrance-free and non-greasy